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Cleartrip’s Strategic Growth at SATTE 2025: Sridhar Swaminathan on Expanding Agent Engagement, MICE Services, and Global Ambitions

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At the bustling South Asia’s Travel & Tourism Exchange (SATTE) 2025, Cleartrip’s Head of Sales, Sridhar Swaminathan, shared an insightful conversation on the company’s growing presence in the travel industry. Having participated in SATTE for the first time, Cleartrip has already impressed with its innovative approach and engaging products. Swaminathan highlighted key developments within the company, focusing on the growing partnership with travel agents, an expanding product range, and ambitious plans for future growth.

A Strong Debut at SATTE 2025: Cleartrip’s Success at the Show

For Cleartrip, SATTE 2025 marks a milestone in its journey, as this was the first time the brand participated in the event. Swaminathan emphasized the high footfall and the excitement surrounding the event, noting that the platform offered a great opportunity for networking, meeting partners, and forging new relationships with travel agents. “It’s been a great show for us. We’ve had a lot of engagement and new agent partnerships. There have been a lot of visitors to our booth, and it’s clear that this is a great platform to be part of,” he said.

The company’s success at SATTE is a reflection of the growing recognition of Cleartrip’s offerings and its expanding presence in the travel market, not just in India but also across the globe. The ability to engage with partners and travel agents at such an influential event is expected to further solidify Cleartrip’s position in the highly competitive travel industry.

Cleartrip’s Growing Presence: Expanding Engagement with Travel Agents Across India

While SATTE 2025 marked Cleartrip’s first participation, the company’s engagement with travel agents has been ongoing for years. Cleartrip has a large base of travel agents across India, and the company has consistently worked to strengthen these relationships. With a dedicated pan-India team working closely with travel agents, Cleartrip is committed to increasing agent engagement moving forward.

Sridhar Swaminathan expressed Cleartrip’s desire to build more connections within the travel agent community, with plans for further expansion and collaboration. “This is just the beginning. We are working on deepening our relationships with travel agents in India, and we want even more engagement in the future,” he remarked.

Cleartrip’s strong agent network plays a critical role in the company’s success, as the platform facilitates access to a range of travel products, including flights, hotels, and holiday packages, both for individual travelers and corporate clients. The company’s dedication to supporting travel agents and providing them with tools to succeed makes Cleartrip a go-to partner in the travel industry.

Cleartrip’s Product Offerings: Meeting the Demands of Modern Travelers

Cleartrip’s product range has evolved over the years to meet the diverse needs of travelers. With over 16 years of experience in the travel industry, the company has consistently focused on offering B2C (Business to Consumer) services while also catering to a growing number of travel agents. Swaminathan highlighted the company’s diversified portfolio, which includes corporate clients, B2C customers, and MICE (Meetings, Incentives, Conferences, and Exhibitions) offerings.

Cleartrip has long been recognized for its extensive product suite, ranging from hotel bookings to flight tickets and holiday packages. The company’s new focus on MICE services is particularly noteworthy, as it taps into the rapidly growing segment of corporate travel. “We’ve recently launched our MICE division, aimed at catering to corporate clients from major companies like Flipkart, Walmart, and others,” Swaminathan noted. This division, designed to serve corporate clients, is expected to be a significant contributor to Cleartrip’s growth in the coming years.

Innovative Solutions for Travel Agents: The Agent Box and API by Cleartrip

Cleartrip’s offerings for travel agents include the Agent Box and API, two essential tools designed to enhance the agent experience and simplify the process of booking travel for clients. The Agent Box is a comprehensive platform used by Cleartrip’s large agent base, providing access to a range of services and facilitating seamless bookings. Cleartrip works closely with travel agents to ensure that they have all the tools they need to serve their clients effectively.

Cleartrip’s API is another powerful product that allows third-party partners to integrate Cleartrip’s services into their own platforms. By offering APIs for flights, hotels, and other travel services, Cleartrip ensures that partners can provide a seamless booking experience for their customers. “Our API is a curated product of flights and hotels that we bring to our customers, and we have large partners who work with our API products,” Swaminathan explained. These products are pivotal in extending Cleartrip’s reach across India and into international markets.

The Future of Cleartrip: Expanding Beyond India

Cleartrip’s ambitious goals extend beyond the Indian market. With a strong foundation and a growing product suite, Cleartrip is now looking to expand its presence globally. The company’s API products and agent partnerships are crucial for expanding into international markets, and Cleartrip’s participation at SATTE 2025 marks an important step toward further global expansion.

“Our API product is definitely taking us to new markets, and we expect it to help us reach more customers outside of India,” Swaminathan shared. By building stronger relationships with travel agents and expanding its technology infrastructure, Cleartrip is poised to reach new heights in the global travel industry.

Cleartrip’s Vision for the Future: Continued Growth and Innovation

Cleartrip is actively working on improving its products and services to meet the evolving needs of travelers and agents. With an eye on the future, the company aims to continue enhancing its offerings, both for B2C customers and corporate clients. Swaminathan’s vision for Cleartrip revolves around continued innovation, customer satisfaction, and expansion into new markets, making Cleartrip a go-to platform for travel agents and customers alike.

As Cleartrip continues to grow, the company is committed to staying ahead of the curve, offering cutting-edge products and tools that enhance the overall travel experience. Whether it’s through MICE services, expanding its API offerings, or strengthening its relationships with travel agents, Cleartrip is on track to become a dominant player in the travel industry, both in India and globally.

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